Build your brand with credible reach
Schibsted reaches the Nordic region’s most engaged audience through Norway’s leading media outlets. With data-driven insights, high trust, and broad reach, we help brands achieve measurable results—from awareness to conversion—through communication that both reaches and resonates.
Thank you for helping to strengthen both brands and democracy
At Schibsted, we believe that independent journalism is a cornerstone of democracy.
When you advertise with us, you support a free and responsible press that informs and engages the community—while building your brand in credible editorial environments with a wide reach. Together, we reach out, make an impact, and create change.
Why advertisers choose Schibsted
Credible environments built on independent journalism
Our media houses strengthen Nordic democracy through journalism that people trust – which gives advertisements greater credibility and impact.
82% weekly coverage in Norway
Reach your target audience locally, regionally, or nationally through Schibsted's strong media house—on a large scale and with high quality.
More attention to your message
Schibsted's editorial environments create focus and engagement, ensuring that ads are actually seen and remembered.
Data-driven accuracy in a secure ecosystem
Use Schibsted's data and data partnerships to reach the right target groups – with precision and responsibility.
Proven effectiveness and measurable results
We combine insight, technology, and experience to deliver advertising that delivers measurable value.
Personal advice every step of the way
A dedicated customer team will guide you from strategy and idea to implementation and impact.
Want to know more about how our solutions can strengthen your marketing?
Book a meeting with our team – we will show you how you can use Schibsted's solutions to achieve your goals.
Our position in the market speaks for itself
82 %
We reach 8 out of 10 Norwegians every single week.
+60%
overall confidence in the Norwegian market.
#1
Schibsted has the highest digital reach among Norwegian publishers.
Discover our advertising solutions
Explore our most effective advertising solutions – from broad reach to engaging storytelling.
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Max Social
Max Social develops commercial partnerships between advertisers and social media influencers,…
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Sponsorships
Sponsorships allow the brand to become a natural part of relevant content and topics…
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Content marketing
Partnerstudio develops engaging content that builds relevance and resonates with the audience on Schibsted’s…
Reports and insights
Explore our insights and reports on the market, target groups, and changing trends.
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The 2026 Grocery Survey
Read more: The 2026 Grocery SurveyThe 2026 Grocery Survey: When “Good Enough” Becomes the Smart Choice. How Norwegian consumers balance price, quality, time, and the joy of eating—and what that means for brands and grocery retailers.
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The 2026 Banking Survey
Read more: The 2026 Banking SurveyGeopolitical turmoil and fears of rising interest rates are shaping Norwegians’ financial decisions. This year’s Banking Survey reveals a market where few people are switching their primary bank, but an increasing number are trying out new banks, diversifying their financial products, and seeking better terms.
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The 2026 Automotive Survey
Read more: The 2026 Automotive SurveyThe auto market has never been more complex. More brands, new technology, and increased uncertainty mean that today’s car-buying process unfolds over time—and is influenced by far more than just price and specifications. In the 2026 Auto Survey, we show what the buying journey actually looks like: which choices are made and when, what factors influence your decision—and…
Data Governance – Relevant Solutions
Schibsted builds all its data solutions on trust and transparency. Our strategy ensures both integrity and accuracy, so you can create relevant and effective campaigns without compromising your responsibility.
The right audience for the right message
Defining the right target audience is crucial for effective advertising. Schibsted’s target audiences are based on first-party data and logged-in users.
Database-driven target groups
Based on first-party data and insights into user behavior.
Demographics
Interests
Intent
Custom-made
Context & Geographic Management
Target ads based on context and location.
Geography
Contextual management
Native retargeting
Your Data & Activation
Enrich and enhance your own customer data.
Schibsted Match (CRM)
Retargeting (Schibsted Pixel)
Dynamic Creative (Schibsted DCO)
Latest news
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Black Week won't be decided until Black Week
Read more: Black Week won't be decided until Black WeekBlack Week is one of the most heavily planned shopping periods of the year. But consumers aren’t necessarily as prepared as the advertisers. Data from Schibsted’s Population Survey shows a significant gap between what Norwegians think they’ll do and what they actually end up doing.
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Job Postings: Why You Should Recruit When Your Competitors Are on Vacation
Read more: Job Postings: Why You Should Recruit When Your Competitors Are on VacationMany companies put their recruitment on hold as the summer vacation approaches. For many, this feels like the natural choice. But according to Roar Olav Slatlem, Head of Sales (Jobs) at Schibsted, it can be a costly strategy.
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Podcasts and Print: This Summer's Most Powerful Media Mix
Read more: Podcasts and print: This summer's most powerful media mixThrough Schibsted’s robust podcast ecosystem and premium print products, advertisers can maintain a presence throughout the summer day.
Your Nordic partner for secure advertising
We help companies and agencies reach relevant target groups in safe, high-quality media environments. Contact us to explore the possibilities for your brand.