A Nordic media company
built on trust

Schibsted is a Nordic media group where independent journalism is at the heart of everything we do—and forms the foundation of the trust we build every day. Our brands reach millions of people in Norway, Sweden, and Finland and create safe, relevant environments where businesses can strengthen their brands and drive growth.

Effective advertising in premium environments

Schibsted is a comprehensive media destination for news, sports, and entertainment—in text, video, and audio. Through our strong, well-established brands, we offer a unique combination of reach, quality, and impact throughout the Nordic region.

With Schibsted’s first-party data, contextual environments, and in-depth media and consumer insights, you can reach the right audience at the right time—and track the actual impact over time.

We believe in partnerships built on trust, creativity, and a long-term perspective. Our teams work closely with clients and agencies to develop tailored solutions that combine data, creativity, and storytelling.

Our Values

Credibility

We are committed to independent journalism and responsible editors.

Partnership

We believe in close collaboration and long-term relationships that create value.

Innovation

We drive the development of digital advertising with a focus on visibility, engagement, and brand building.

Responsibility

By advertising with us, you help support free and independent journalism.

The Tinius Foundation, founded by Tinius Nagell-Erichsen in 1996, is the sole owner of Schibsted. The foundation’s mission is to ensure Schibsted’s long-term and sustainable development, and to uphold quality, credibility, and free, independent editorial teams.

Our Vision and Mission

Our democracies depend on independent journalism. That’s our business.
We build and develop media products that inform, investigate, engage, and inspire—and that contribute to an open and enlightened society.

The leading media destination in the Nordics.
Our ambition is to be the preferred destination for news and content in the Nordics. Through strong brands and relevant experiences, we reach millions of people every day.

Trust
Trust is our most important value and the foundation of everything we do. We take a long-term approach to earning and maintaining the trust of our users, partners, and the community around us.

First into the future
For over 150 years, we have been driven by curiosity, courage, and a willingness to challenge the status quo. Through innovation and a forward-looking approach, we are shaping the future media landscape in the Nordic region.

Reach your target audience through credible brands

Explore our brands and find the channels where your message will resonate most – in safe, editorial, and engaging environments.

Read more about our brands

Latest news

  • Black Week won't be decided until Black Week

    Black Week won't be decided until Black Week

    Black Week is one of the most heavily planned shopping periods of the year. But consumers aren’t necessarily as prepared as the advertisers. Data from Schibsted’s Population Survey shows a significant gap between what Norwegians think they’ll do and what they actually end up doing.

    Read more: Black Week won't be decided until Black Week
  • Job Postings: Why You Should Recruit When Your Competitors Are on Vacation

    Job Postings: Why You Should Recruit When Your Competitors Are on Vacation

    Many companies put their recruitment on hold as the summer vacation approaches. For many, this feels like the natural choice. But according to Roar Olav Slatlem, Head of Sales (Jobs) at Schibsted, it can be a costly strategy.

    Read more: Job Postings: Why You Should Recruit When Your Competitors Are on Vacation
  • Podcasts and Print: This Summer's Most Powerful Media Mix

    Podcasts and Print: This Summer's Most Powerful Media Mix

    Through Schibsted’s robust podcast ecosystem and premium print products, advertisers can maintain a presence throughout the summer day.

    Read more: Podcasts and print: This summer's most powerful media mix
See more news

Want to know more about how our solutions can strengthen your marketing?

Book a meeting with our team – we will show you how you can use Schibsted's solutions to achieve your goals.

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Focus on Sustainability

Independent journalism is a cornerstone of a democratic society, and advertising with Schibsted helps ensure that it can continue to thrive.

We are committed to fostering a responsible advertising environment that prioritizes transparency, privacy, and environmental responsibility—and to ensuring a sustainable future for the media, businesses, and society.

Read more

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