Engage your audience in a credible and focused reading experience. Schibsted’s print products—from newspapers and magazines to direct mail, announcements, and coverage packages—deliver high levels of attention, strong impact, and unique opportunities in some of Norway’s most established media channels.
Print is a medium that generates high engagement.
Print is one of the most credible advertising channels. When your content appears in reputable editorial settings that enjoy high reader trust, your message is presented in a natural context that enhances credibility, attention, and impact.
The listener is in a relaxed state and fully focused on the content, which gives the message time to sink in and make an impression.
Why choose to advertise in print with Schibsted
Cost-effective range
Print is more cost-effective than it has been in a long time. High visibility and engaged readers ensure strong results and a high return on investment.
Larger surfaces – greater impact
Lower ad density and larger formats ensure high visibility. Longer reading times allow for messages that require more in-depth consideration.
High engagement, low ad fatigue
In print, ad fatigue is lower. Ads are perceived as a natural part of the content and receive a high level of attention.
Proven effectiveness and high trust
Print performs 24% better than the average for other channels. Furthermore, trust in news media is strong and growing.
Extended digital range
Print ads are also published in the online newspaper. They can be made clickable, with clear tracking of impressions and clicks.
A growing and engaging channel
The digital newspaper encourages longer and more frequent reading. The curated experience captures readers’ attention and fosters strong engagement.
Our printing solutions
Our print portfolio combines reach, context, and target audiences with high purchasing power—from Norway’s largest newspapers to niche magazines, as well as direct mail and newspaper inserts.
Schibsted Newspapers
Reach all of Norway through Schibsted’s strong newspaper portfolio, featuring brands such as VG, Aftenposten, Bergens Tidende, and Stavanger Aftenblad. With extensive reach, credible context, and proven effectiveness, print is one of the most effective channels with a high ROI.
Magazine
Build strong brands in premium settings with A-magasinet and VG Helg—which together reach over 566,000 weekly readers. Here, you’ll reach your target audience in a relaxed setting characterized by high engagement, extended reading time, and an environment that fosters inspiration and storytelling.
Insert (DM)
Get your message across to your target audience through direct mail and inserts delivered with the newspaper. An effective channel for showcasing products, offers, and inspiration—with high visibility and the potential for both broad national reach and geographic precision.
Native
Create relevant and engaging content on the reader’s terms. Native advertising in print delivers high read-through rates, strong credibility, and an environment with minimal advertising distraction—ideal for educating, inspiring, and influencing your target audience.
Available in both:
Schibsted Newspapers & Schibsted Magazines
Content
Tell the whole story in a focused and credible reading experience. Print content commands high attention, encourages longer reading times, and offers large spaces that reinforce the message—perfect for building awareness, preference, and impact across channels.
Available in both:
Schibsted Newspapers & Schibsted Magazines
eNewspaper
Extend the impact of print into digital channels. eAvisen is included with every print ad and offers increased reach, clickable ads, and measurable results—perfect for combining brand awareness with conversion.
Announcements
Publish important or formal information in Schibsted’s established news outlets. A clear way for companies, public agencies, and organizations to make information available to a broad audience.
Here you can purchase Schibsted Newspaper Advertising
Explore our brands and platforms where you can reach your target audience through Schibsted's premium spaces and strong editorial environments.
Want to know more about how our solutions can strengthen your marketing?
Book a meeting with our team – we will show you how you can use Schibsted's solutions to achieve your goals.
