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Insights and inspiration from Schibsted
Read our articles on trends, industries, and marketing in the media and tech sectors.
- Year
- 2026
- Industry
- Banking and finance
- Car / Mobility
- FMCG
- Grocery
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The 2026 Grocery Survey
The 2026 Grocery Survey: When “Good Enough” Becomes the Smart Choice. How Norwegian consumers balance price, quality, time, and the joy of eating—and what that means for brands and grocery retailers.
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The 2026 Banking Survey
Geopolitical turmoil and fears of rising interest rates are shaping Norwegians’ financial decisions. This year’s Banking Survey reveals a market where few people are switching their primary bank, but an increasing number are trying out new banks, diversifying their financial products, and seeking better terms.
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The 2026 Automotive Survey
The car market has never been more complex. More brands, new technology, and increased uncertainty mean that today’s car-buying process unfolds over time—and is determined by far more than just price and specifications. In the 2026 Car Survey, we show what the buying journey actually looks like: which choices are made and when, what factors influence your consideration—and what ultimately determines which car is chosen. Because in a market where many options are good enough, it’s not necessarily the best car that wins—but the one that’s perceived as the safest choice.