Many companies put their recruitment on hold as the summer vacation approaches. For many, this feels like the natural choice. But according to Roar Olav Slatlem, Head of Sales (Jobs) at Schibsted, it can be a costly strategy.
When recruitment processes are put on hold, it doesn't just increase the time it takes to find the right person for the job.
Companies also risk finding themselves in the middle of the bottleneck that arises when large segments of the market begin their hiring processes at the same time after the holidays. The result is even fiercer competition for specialists, managers, and other attractive candidates.
Summer offers a unique range of opportunities
While many employers are on vacation, something interesting is happening on the job-seeker side.
As many as 47% of the workforce consists of passive candidates. They are not actively looking for a job, but may be open to new opportunities if they are presented with them at the right time.
According to Slatlem, summer is a particularly good time to reach these candidates. When things slow down, many people have more time to reflect on their work life, their career, and their future.
Roar Olav Slatlem,
Head of Sales (Jobs)
, Schibsted
“The best candidates rarely keep an eye on the job market. If you want to reach them, you need to be visible where they read news they actually trust.”
Most passive candidates rarely visit job portals. However, they keep up with the news every single day. For employers, this means that the job posting must be visible where candidates actually spend their time—not just where they are actively looking for jobs.
For companies looking to generate interest before the fall recruitment race begins, summer therefore presents an important opportunity.
From Insight to Action
It is precisely insights like these that are driving Schibsted's new focus on job postings and recruitment advertising.
Through Schibsted Stilling, we combine visibility in our editorial environments with data-driven targeting based on behavior, interests, and geographic relevance. The goal is to make job postings visible to candidates who aren’t actively monitoring the job market.
We are now launching new distribution products such as Attract and Attract+, and have relaunched the Job Carousel with a new design and improved visibility on the front pages of some of Norway’s largest news outlets.
Schibsted Stilling consists of three solutions:
Job Carousel
Premium visibility on the front page of Schibsted's editorial media.
Attract
Targeted distribution that reaches passive candidates outside the job market.
Attract+
Maximum reach and visibility for challenging recruitment efforts.
We are also working on new solutions for promoting key positions through commercial storytelling. More information will be available after the summer.
Behind Schibsted Stilling are dedicated consultants with specialized expertise in job advertising, distribution, and recruitment.
We help companies and agencies find the right solution based on the position, the target audience, and the candidates they want to reach. Whether you’re planning your fall recruitment or want to try out new ways to reach passive candidates, we’d be happy to have a no-obligation chat.
Recruit candidates before your competitors do
Summer can be the best time to generate interest among passive candidates. We'll show you how.
We wish all our customers and partners a wonderful summer. We’ll be on hand throughout the entire vacation period and are ready to help you keep your recruitment pipeline active.
