Our Target Audiences

Make sure your ads reach the most relevant customers

The Right Message for the Right Target Audience

Reach a wide audience, or just those who are particularly interested.

Schibsted’s target audiences are developed using first-party data from logged-in users. 53% of our ad impressions occur while users are logged in, which provides greater precision, control, and forward-looking audience management.

With the help of our target audiences, you can reach the people who are most likely to be interested in what you have to offer.

Explore our different types of target audiences below

Geography

With our geographic targeting options, you can show locally tailored ads to customers based on their location.
Read more: Geography
Tailored Target Audiences

Leverage your own customer data and build more effective ad campaigns with tailored audiences.
Read more: Tailored target audiences
Contexts

With contextual audiences, you can show personalized ads to a user based on what they have previously shown interest in.
Read more: Contexts
Interests and Intentions

Target ads at audiences based on customers' general interests.
Read more: Interests and Intentions
Demographics

Demographic target groups based on first-party data and insights into user behavior.
Read more: Demographics