A Nordic media company built on trust
Schibsted is a Nordic media group where independent journalism is at the heart of everything we do—and forms the foundation of the trust we build every day. Our brands reach millions of people in Sweden, Norway, and Finland, creating safe, relevant environments where businesses can strengthen their brands and drive growth.
Our brands. Your reach
We showcase brands in premium environments characterized by credibility, transparency, and high brand safety.
The combination of breadth and precision allows us to offer both wide reach and highly targeted advertising—powered by Schibsted’s first-party data and deep insights into user behavior. Our goal is to create communication based on facts, not assumptions.
Why advertisers choose Schibsted
Credible environments built on independent journalism
Our media houses strengthen Nordic democracy through journalism that people trust – which gives advertisements greater credibility and impact.
82% weekly coverage in Norway
Reach your target audience locally, regionally, or nationally through Schibsted's strong media house—on a large scale and with high quality.
More attention to your message
Schibsted's editorial environments create focus and engagement, ensuring that ads are actually seen and remembered.
Data-driven accuracy in a secure ecosystem
Use Schibsted's data and data partnerships to reach the right target groups – with precision and responsibility.
Proven effectiveness and measurable results
We combine insight, technology, and experience to deliver advertising that delivers measurable value.
Personal advice every step of the way
A dedicated customer team will guide you from strategy and idea to implementation and impact.
Premium products with proven effectiveness
Our innovation and research drive the evolution of digital advertising, with a focus on visibility, engagement, and long-term brand building.
With Schibsted’s first-party data and our quality environments, we offer solutions that combine reach, precision, and relevance—for communication based on facts, not assumptions.
We are constantly developing new products in close collaboration with the market and our customers. Through studies such as the Attention Study and the Effect Study, we are gaining a better understanding of how placement, context, and creativity influence visibility, brand building, and impact.
Our position in the market speaks for itself
82 %
We reach 8 out of 10 Norwegians every single week.
+60%
overall confidence in the Norwegian market.
#1
Schibsted has the highest digital reach among Norwegian publishers.
Want to know more about how our solutions can strengthen your marketing?
Book a meeting with our team – we will show you how you can use Schibsted's solutions to achieve your goals.
Discover our advertising solutions
Explore our most effective advertising solutions – from broad reach to engaging storytelling.
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Max Social
Max Social develops commercial partnerships between advertisers and social media influencers,…
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Sponsorships
Sponsorships allow the brand to become a natural part of relevant content and topics…
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Content marketing
Partnerstudio develops engaging content that builds relevance and resonates with the audience on Schibsted’s…
Latest news
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Black Week won't be decided until Black Week
Read more: Black Week won't be decided until Black WeekBlack Week is one of the most heavily planned shopping periods of the year. But consumers aren’t necessarily as prepared as the advertisers. Data from Schibsted’s Population Survey shows a significant gap between what Norwegians think they’ll do and what they actually end up doing.
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Job Postings: Why You Should Recruit When Your Competitors Are on Vacation
Read more: Job Postings: Why You Should Recruit When Your Competitors Are on VacationMany companies put their recruitment on hold as the summer vacation approaches. For many, this feels like the natural choice. But according to Roar Olav Slatlem, Head of Sales (Jobs) at Schibsted, it can be a costly strategy.
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Podcasts and Print: This Summer's Most Powerful Media Mix
Read more: Podcasts and print: This summer's most powerful media mixThrough Schibsted’s robust podcast ecosystem and premium print products, advertisers can maintain a presence throughout the summer day.
Your Nordic partner for secure advertising
We help companies and agencies reach relevant target groups in safe, high-quality media environments. Contact us to explore the possibilities for your brand.