A Nordic media house built on trust
Our democracies depend on independent journalism.
That's our business.
For
Small and medium-sized enterprises
Reach the right target group, easily and effectively
For
Agencies and partners
Book and manage ad space for your clients
What's Happening Right Now
Radio Aftonbladet is live!
Schibsted is the 2026 Sales Organization of the Year!
Retail Media at Schibsted – Your Data, Our Reach
We help advertisers grow through the Nordic region's leading media houses.
We are your Nordic partner for long-term growth. With some of the strongest media brands in the Nordic region, we help you reach people in environments they trust – with advertising that creates real impact.
Reach your audience through credible brands
Explore our brands and see where your message fits best – for your company in particular.
Why companies choose advertising through Schibsted
Credible environments that people trust
Our media houses stand for independent journalism that builds trust – including for your brand.
Reach that makes a difference
We reach the right audience and eight out of ten Swedes every week – locally, regionally, and nationally.
Ads that actually get seen
Our environments create focus and engagement – where your message gets attention.
Accurate advertising with Schibsted data
Schibsted helps you reach the right target group with unique insights and strong data partnerships.
Measurable effect
Data-driven marketing with insights that deliver results.
Personal support all the way
Personal support and expertise – from idea to impact.
Talk to our experts and advisors
Find answers instantly
Would you like to hear more about what we can offer?
Book a meeting with us – we will help you find the right advertising solution for your business.
SMALL AND MEDIUM-SIZED ENTERPRISES
Reach customers near you – or throughout Sweden
With Schibsted, all companies can advertise easily and effectively
– regardless of size, goals, or budget.
LARGER COMPANIES
Build your brand with the power of credible reach
Schibsted brings together the most engaged audience in the Nordics through Sweden's largest media outlets. With our data, insights, and reach, we help major brands create real business impact—from awareness to conversion—by reaching out, reaching in, and influencing.
Agencies and partners
Your partner for impact, insight, and responsibility
Good results are achieved through good cooperation. At Schibsted, you will meet people who combine insight, creativity, and experience—and who really care about finding solutions that make a difference.
Define your goal –we'll show you the way
Whether you want to build your brand, generate engagement, or drive sales, Schibsted helps you reach the right audience with the right message—and achieve measurable results.
Build awareness and brand
Increase visibility and get more people to discover your brand. Perfect when you want to reach new audiences and generate awareness.
Create engagement and relevance
Get people to care about your brand. Create interaction, keep interest alive, and build a stronger relationship with your target audience.
Drive conversion and loyalty
Motivate action – whether it's a purchase, registration, or repeat visit. Suitable when you want to convert interest into concrete results.
Discover our advertising solutions
Explore our most effective formats – from broad reach to engaging storytelling
Our position speaks for itself
Nine out of ten
We reach nine out of ten Swedes every week.
50%
overall confidence in the Swedish market.
#1
Market leader in digital development compared to traditional players.
Latest news
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New! Easy Upload of Ad Materials
Read more: New! Easy upload of ad materialsCreative Upload is a new feature in Schibsted Admarket that makes it easy to upload content to your ad campaigns.
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Schibsted is scaling up Retail Media in partnership with TV4
Read more: Schibsted is expanding its Retail Media business in partnership with TV4Schibsted is expanding its retail media offering through a partnership with TV4. Retailers can now use their own customer and sales data to identify and reach relevant target audiences on Schibsted’s websites and TV4 Play—and measure the impact all the way through to the point of sale. Together, Schibsted and TV4 reach 9 out of 10 Swedes every week. This means that retailers can…
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Schibsted is the 2026 Sales Organization of the Year!
Read more: Schibsted is the Sales Organization of the Year for 2026!Schibsted was named Sales Organization of the Year at Stockholm Media Week 2026. The award recognizes how we work with our customers to create business opportunities based on insights, collaboration, and trust. During Stockholm Media Week on September 10, it was announced: Schibsted is the Sales Organization of the Year 2026. The award is a fantastic recognition of the dedication and team spirit that…
Would you like to hear more about what we can offer?
Book a meeting with us – we will help you find the right advertising solution for your business.
Frequently asked questions
Our offices
Oslo
Akersgata 55
NO-0180
Oslo, NorwayStockholm
Kungsbrohuset
Västra Järnvägsgatan 21
111 64 StockholmBergen
Media City
Lars Hilles Gate 30
5008 Bergen
NorwayStavanger
Nykirkebakken 2
4013 Stavanger
Norway