Insights and inspiration from Schibsted

On September 13, Sweden will hold its general election. Now, some of the most intense weeks of the election campaign lie ahead—and the battle for voters’ attention is heating up. With Schibsted, political advertisers can reach 8 out of 10 Swedes through some of Sweden’s strongest media platforms and a variety of formats. As the election approaches, interest in politics grows, as does the need to understand the issues that…

Radio campaigns are tracked using established industry metrics and a common industry standard for licensed radio. By measuring reach and frequency, it is possible to understand a campaign’s performance and its potential to generate impact. Here, we’ll go over how radio measurement works and which metrics are used. How Radio Campaigns Are Measured Radio is measured using a common industry metric that is used for…

Radio builds broad reach while also creating the conditions for other channels to perform better. When radio is combined with TV, video, display, or podcasts, synergies are created that strengthen the campaign’s impact and contribute to better results over time. Radio acts as an amplifier. Radio complements other media by reaching people in situations where screens aren’t always…

AI is transforming the world of advertising—but do we really know how it affects brands? AI makes it possible to create content faster and more cost-effectively than ever before. But at the same time, new questions are emerging: These are some of the most important questions facing today’s marketing executives. And right now, there are few evidence-based answers. That’s why we’re launching Schibsted…

At tv.nu, we develop creative and unique advertising solutions that give advertisers the opportunity to appear in the right context, at the right time, and with high visibility. Through exclusive formats, customized production, and close creative collaboration, we create campaigns that strengthen both brand awareness and business impact. Below, we present some of our most creative and engaging solutions.…

Reach a young audience with Rockbjörnen – on both Aftonbladet and TV4 Play