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Our brands – part of everyday life in Sweden
Schibsted brings together some of Sweden's best-known and most appreciated brands. Together, we reach people in all parts of the country with news, inspiration, entertainment, and everyday services. Through our platforms, advertisers meet engaged target groups in credible environments, every day.
Get to know our brands
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Fotbollskanalen
Fotbollskanalen
All about soccer. Every day.
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Köket.se
Köket.se
Inspiration and the joy of food for everyone.
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tv4.se
tv4.se
Credible journalism. Accessible to everyone.
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Klart
Klart
Sweden's largest commercial weather service with over one million weekly users and high local accuracy.
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tv.nu
tv.nu
Sweden's largest platform for TV, streaming, and sports
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Omni
Omni
News for the new generation of news consumers – with strong credibility and a young, urban audience with high purchasing power.
That's why our brands make a difference
We reach 8/10 Swedes
With some of the country's best-known media outlets and services, we reach millions of Swedes every day – in all areas of life.
We build trust
Our brands stand for quality, transparency, and relevance. This makes them safe environments for both users and advertisers.
We create impact
Through strong reach, engaged audiences, and data-driven insights, we help brands grow—in contexts that matter.
Your Nordic partner for
secure advertising
We collaborate with companies and agencies that want to reach out in a secure and relevant way. Get in touch with us—we'll explore the possibilities for your brand.