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Omni

News for the new generation of news consumers – with strong credibility and a young, urban audience with high purchasing power.

Omni in numbers

556t

unique users per week

30–50 years old

core target audience

140m

page views per month

The News Service for the News Reader of the New Era

Omni brings together the most important news and perspectives from leading sources in Sweden and around the world—quickly, reliably, and curated by our editorial team.

It’s no longer enough to just know what happened. Omni’s users want to understand why. With multiple perspectives, a quick overview, and the full news picture gathered in one place, Omni has become an integral part of the daily news routine for a curious and forward-thinking audience.

Omni reaches highly educated, affluent, and digitally savvy users—from young news consumers to established decision-makers, entrepreneurs, and investors. This makes Omni an attractive platform for brands that want to reach people who are both influential and forward-thinking.

Markus Gustafsson


Editor-in-Chief & CEO at Omni

We gain wisdom from multiple perspectives

“Today, it’s no longer enough to simply be the first to break the news. People want to understand the context, see multiple perspectives, and find their bearings in a rapidly changing world. That’s why Omni exists—to help our users understand more, faster, and with greater openness to the world around us.”

The following ad formats are available on Omni

Omni offers engaging and effective formats developed for a mobile-first audience. With the ability to create customized creative solutions, we create advertising experiences that stand out.

Would you like to learn more about how our solutions can strengthen your marketing?

Book a meeting with our team – we would be happy to tell you more about how you can make the most of Schibsted's offerings.

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