Svenska Dagbladet in figures
1.7m
unique individuals every week.
268t
readers every day.
68t
unique podcast listeners per week.
Premium journalism that drives insight – and results
Svenska Dagbladet offers a modern news experience where analysis, perspective, and knowledge take center stage. Here, users encounter quality journalism that provides insight, creates depth, and inspires.
For advertisers, impact is created in a credible context – with a target group that is both affluent and decision-making, privately and professionally.
Lisa Irenius
Editor-in-Chief and CEO of Svenska Dagbladet
We provide insights into the big picture and the small details
“SvD wants to give people new insights into the world and themselves by constantly renewing and challenging journalism. We strive to spark curiosity and help our audience understand—through both major revelations and small stories that touch and explain.
We offer depth, perspective, and inspiration in everything from politics and business to culture and everyday life. Through news reporting, audio, and investigative journalism, our audience gains both knowledge and new experiences—in both big and small ways, every day.
The following ad formats are available on SvD
In a premium context with a loyal and affluent audience, SvD offers highly effective formats that strengthen your communication and deliver results – regardless of your marketing goals or channel.
Would you like to learn more about how our solutions can strengthen your marketing?
Book a meeting with our team – we would be happy to tell you more about how you can make the most of Schibsted's offerings.
Get to know our brands
-
Fotbollskanalen
Fotbollskanalen
All about soccer. Every day.
-
Köket.se
Köket.se
Inspiration and the joy of food for everyone.
-
tv4.se
tv4.se
Credible journalism. Accessible to everyone.
-
Klart
Klart
Sweden's largest commercial weather service with over one million weekly users and high local accuracy.
-
tv.nu
tv.nu
Sweden's largest platform for TV, streaming, and sports
-
Omni
Omni
News for the new generation of news consumers – with strong credibility and a young, urban audience with high purchasing power.