Plan your advertising
based on your goals

Your goal sets the framework for how advertising should be prioritized—from reach and visibility to target audience and format. Here, we clarify how different goals affect strategy and approach.

Building awareness and brand presence

Brand building is about creating visibility and trust over time. This means reaching a wide audience within the relevant target group and being visible in credible contexts that strengthen the brand's position. The focus is on increased awareness, high visibility, and long-term presence.

At Schibsted, this takes place in strong editorial environments with clear exposure and impact.

Commitment and relevance in the right context

Engagement and relevance are about getting people to care about the message and want to know more. This requires communication that reaches the right target group in the right context and encourages interaction. The focus is on relevance, deepening relationships, and moving closer to decisions.

With Schibsted's reach and data-driven capabilities, advertising can be tailored to achieve precisely that.

Conversion and long-term customer relationships

When the goal is conversion, advertising needs to be more targeted and action-driven. It's about reaching people who are more likely to take action and creating a clear path forward. The focus is on precision, measurable impact, and repeat behavior.

Schibsted's first-party data and control options make it possible to structure the campaign around specific business goals.

Advertising solutions

Whether you want to build your brand, generate engagement, or drive sales, Schibsted offers solutions that help you achieve your marketing goals.

Display

Display

Create visibility and reach in relevant editorial environments.

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Native

Native

Integrates messages into editorial contexts where the target audience is already engaged.

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Integrations

Integrations

Tailored solutions that connect the brand to content and experience.

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Video

Video

Moving content that captures attention and reinforces the narrative.

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Podcast

Podcast

A personal format with focused contact and strong listener proximity.

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Print

Print

Advertising in high-quality editorial environments with high credibility.

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Explore all advertising solutions

Reach your audience through credible brands

Explore our brands and see where your message fits best – for your company in particular.

Learn more about our brands

Find the Right Target Audience

Explore our target audiences and targeting options for more relevant and data-driven advertising.

Explore all of our target audiences

Your Nordic partner for
secure advertising

We collaborate with companies and agencies that want to reach out in a secure and relevant way. Get in touch with us—we'll explore the possibilities for your brand.

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Frequently asked questions

Marketing goals describe what you want to achieve with your campaign—for example, building brand awareness, increasing engagement, or driving sales.
Without clear goals, it's difficult to know if the campaign has actually worked.
When you define the goal in advance, you can:

  • use the budget more effectively,
  • choose the right products and target groups,
  • and last but not least – measure and document the results.

Awareness is about getting more people to know and notice your brand.
It is the foundation for growth—the more people who know about you, the greater the chance that they will choose you when the need arises.
Building awareness creates trust, strengthens your position in the market, and lays the foundation for future purchases.


Here, you focus on sparking interest, creating emotions, and starting dialogues about your brand.
It's about telling your story, showing what you stand for, and giving your target audience a reason to care—so that your brand feels personal, meaningful, and memorable.

Conversion is about getting your target audience to take action—for example, to buy, register, or visit your website.
Here, it is important to make it easy to take the next step, with clear messages and strong calls to action, such as "Buy now, " "Read more," or "Register here."
Small, well-targeted actions can lead to big results.

It depends on where your brand is in its development.

  • Want to reach new customers and increase your visibility? Focus on awareness.
  • Want to deepen your relationship with existing customers? Focus on engagement.
  • Want to drive more purchases or leads? Then conversion is your main goal.

Our advisors will be happy to help you identify the right goals and strategy based on your needs.

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Yes, it is possible – but it is wise to have a clear primary objective.
When you prioritize an objective, it becomes easier to optimize your message, format, and measurement, which leads to better results.
Our advisors can help you create a balance that suits your strategy.

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Yes. You can choose to be visible in a specific city, region, or reach a national audience. With the help of Schibsted's data and insights, we can also target campaigns to specific audiences based on interests, behaviors, and demographics.