Inspiration – SvD Perfect Guide

For questions regarding materials, please contact: materialinfo@schibsted.com

Ad Submission and Media Website:http://annons.schibsted.se/

Delivery time

Materials must be received no later than two business days prior to the publication date in order to guarantee publication on the agreed-upon date.

Example:
For publication on Friday, materials must be submitted by Wednesday at the latest (provided there are no holidays in between).

Material received later cannot be guaranteed to be included as agreed.

Upon delivery, please specify:

• Reservation number
• Publication date
• Contact person at Schibsted

Important:

Materials must comply with the respective format's dimensional specifications and General Guidelines – Print.

Full-page bleed size:217 x 298 mm + 5 mm bleed
Spread:434 x 298 mm + 5 mm bleed

Booking deadline:Wednesday of the week before publication at 2:00 p.m.
Material deadline:Wednesday of the week before publication at 4:00 p.m.
Ad submission and online material submission:http://annons.schibsted.se/
Questions about materials:materialinfo@schibsted.com

Cover size + inner cover:

• Page 1:217 x 220 mm (+5 mm bleed)
• Page 2:217 x 298 mm (+5 mm bleed)

Print profile:

• File format:PDF
• Resolution:300 dpi
• Color:RGB or CMYK
• ICC profile:Coated FOGRA 51

Newspaper-free days in 2026
Thursday, Jan. 1–New Year’s Day
Tuesday, Jan. 6 –Twelfth Day of Christmas
Friday, April 3–Good Friday
Monday, April 6– Easter Monday
Friday, May 1–May Day
Thursday, May 14–Ascension Day
Saturday, June 6– National Day
Saturday, June 20 –Midsummer’s Day
Saturday, Oct. 31–All Saints’ Day
Sunday, Nov. 1–Sunday after All Saints’ Day
Friday, Dec. 25–ChristmasDay
Saturday, Dec. 26–Boxing Day
Thursday, Dec. 31–New Year’s Eve

Material format

• Material must be delivered as a print-ready PDF for Swedish daily newspapers.
• PDFs of daily newspapers must not contain crop marks or registration marks
  

Color and image

• All colors must be in CMYK.
• Color separation should be done with ICC and job options.
• Images must have a minimum resolution of 200 dpi.
• Total color quantity must not exceed 240%.
• Black text and QR codes must be 100% black (K).
  

Font and file

• All fonts must be embedded in the PDF file.
• PDF exported directly from tools such as Canva/Office is not recommended.
  

Time requirements

Materials must be available at least two weekdays before introduction.