Please note!
Wallpaper covers large portions of the screen, and parts of the content may be cropped on certain screen sizes. Therefore, place your logo, message, CTA, and other important elements within the safe area (see template below).
Dimensions
1600×900 px
Unit
Desktop
File format
PNG, JPG, GIF, HTML5, Third Party Script
Maximum weight
500 KB (Initial load)
2000 KB (Subload)
Wallpaper covers large portions of the screen and may be cropped depending on the user’s screen size.
To ensure that important elements are always visible, the logo, message, call-to-action, and other key elements should be placed within the safe area.
Please send materials to:
adoperations@schibsted.se
Delivery time
- No later than 3 working days prior to publication
- 5 business days for special and impact formats
Upon delivery, please specify:
- Reservation number
- Campaign start date
- Contact person at Schibsted
Important
- Materials must comply with the respective format specifications.
- Materials must comply with the General Guidelines for Digital Advertising.
- If the format contains defined safe areas, these must be followed.
If you have any questions, please contact Ad Operations. For complete technical specifications, see the HTML5 Technical Specifications (PDF).
All advertising material delivered to Schibsted must comply with applicable technical requirements, security rules, and data protection regulations.
The format pages describe the requirements for each ad format.
In addition to the format specifications, all material must also comply with Schibsted's general production and technical guidelines.
Basic technical requirements
To ensure stable operation and a good user experience, the following general requirements apply:
- All resources must be delivered via HTTPS
- Advertising material must not affect the functionality or scrolling of the page.
- Creative solutions must not break out of the SafeFrame environment
- Only calls to approved domains are permitted (connection screening)
- Materials must not contain malicious code or automatic downloads.
Advertising material that affects the performance of the page or violates these requirements may be denied publication or paused during the campaign.
HTML5 material
HTML5 ads must comply with Schibsted's technical specifications.
Basic principles:
- Initial load must not exceed format-specific maximum weight
- Subload must not exceed 2000 kb
- The number of file calls should be limited
- The ad should work correctly in modern browsers.
The complete technical requirements can be found in: Schibsted HTML5 Technical Specifications (PDF)
Third-party tags & measurement
External third-party measurement is possible if the supplier is approved in accordance with Schibsted's GDPR policy.
All third-party technology must:
- comply with applicable data protection legislation
- delivered via HTTPS
- use approved domain calls
Approved third-party suppliers:
- Adelaide Metrics, Inc.
- Adform A/S
- Adnami Aps
- Adnuntius AS
- Artworxs
- Adssets AB
- AudienceProject A/S
- Bannerflow AB
- BidTheatre AB
- Cavai AS
- Delta Projects AB
- DoubleVerify, Inc.
- Flashtalking
- Integral Ad Science (IAS)
- Lumen Research Limited
- Madington
- Microsoft Advertising
- Nielsen International SA
- Readpeak Oy
- Smartclip Europe GmbH
- Seenthis AB
- The UK Trade Desk, Ltd.
- Xandr, Inc.
- Zuuvi ApS
- Schibsted ASA
- Hawk / Tabmoo
- Comcast
- MGID
- Creatives
GDPR & data protection
All advertising at Schibsted must comply with applicable data protection legislation, including the GDPR.
Third-party technology may not collect personal data without proper consent in accordance with applicable regulations.
Related documents
For more detailed guidelines and technical specifications, please refer to the following documents:
Schibsted HTML5 Technical Specifications (PDF)
Schibsted Digital Ad Production Guidelines (PDF)
Questions
For questions regarding material delivery, third-party tags, or technical specifications, please contact:
