Welcome Page

An effective impact format that greets the user directly on the home page and creates fast, broad reach. The generous space provides ample creative scope and enables work with high-resolution material, which provides a strong visual experience and delivers excellent results. An effective format for setting the tone for the entire campaign.

The ad format is available on the following brands

Dimensions

1920×972 px

Unit

Desktop

File format

PNG, JPG, HTML5 (hosted by Schibsted (Xandr/Appnexus)

Maximum weight

500 KB (Initial load)
2000 KB (Subload)

Dimensions

1080×1920 px

Unit

Mobile

File format

PNG, JPG, HTML5 (hosted by Schibsted (Xandr/Appnexus)

Maximum weight

500 KB (Initial load)
2000 KB (Subload)

The Welcome Page is displayed across the entire screen and can be cropped depending on the screen size.

Place your logo, message, and call-to-action within the safe area to ensure correct display.

Safe area desktop
1580 × 450 px (centered vertically, 170 px from top)↗︎

Safe area for mobile
1000×850 px (centered vertically within the image area, 220 px from the top)↗︎

Important information

For advertisements from gaming companies and consumer credit companies, this format has been reviewed and approved by Schibsted's lawyers and meets the moderation requirements of both the Swedish Gaming Authority and the Swedish Financial Supervisory Authority.

However, it is always the advertiser's own responsibility to make a complete assessment of their advertising material.

Video (in video production)

Applies to production via Schibsted Production or certified third-party operators.

Format: MP4
Maximum length: 15 seconds
Shorter videos are recommended for best quality

Video format:

9:16
16:9 fallback for landscape mode

Please note:
Videos sent to Schibsted Production or certified production partners can be delivered as MP4 files, which are then converted to HTML5 or third-party scripts.

Material delivered directly to Schibsted's AdOps for publication must be delivered as a zipped HTML5 file or third-party script.

Schibsted Production

Materials to be submitted:

PSD file with layers in the correct format
Font

PSD format:

Desktop: 1920 × 972 px
Mobile: 1080 × 1920 px

Hosting is handled by Schibsted Production.

Production is not included in the booking and will be invoiced separately.

Certified third-party operators

The following partners are approved for production and/or hosting:

SeenThis
Madington
Banner flow
Execute Media
Artworx
Adnami

External third-party measurement is possible if the supplier is approved in accordance with Schibsted's GDPR policy.

Own production (static)

In the case of in-house production, the advertiser is responsible for ensuring that safe areas are observed.

The logo, message, and call-to-action should be placed within the safe area to ensure correct display.

Material specification

Desktop

File format: JPG or PNG
Dimension: 1920 × 972 px
Safe area: 1580 × 450 px

Maximum size: 500 KB (initial load), 2000 KB (subload)

Mobile

File format: JPG or PNG
Dimension: 1080 × 1920 px
Safe area: 1000 × 850 px

Maximum size: 500 KB (initial load), 2000 KB (subload)

Contact

Materials, questions regarding third-party measurement, or technical specifications can be sent to:

adoperations@schibsted.se

Materials produced by Schibsted Production or a certified third-party partner are delivered according to the instructions of the respective supplier.

Please send materials to:
adoperations@schibsted.se

Delivery time

No later than 3 working days prior to publication
5 business days for special and impact formats

Upon delivery, please specify:

Reservation number
Campaign start date
Contact person at Schibsted

Important

Materials must comply with the respective format specifications.
Materials must comply with the General Guidelines for Digital Advertising.
If the format contains defined safe areas, these must be followed.

If you have any questions, please contact Ad Operations. For complete technical specifications, see the HTML5 Technical Specifications (PDF).

All advertising material delivered to Schibsted must comply with applicable technical requirements, security rules, and data protection regulations.

The format pages describe the requirements for each ad format.

In addition to the format specifications, all material must also comply with Schibsted's general production and technical guidelines.

Basic technical requirements

To ensure stable operation and a good user experience, the following general requirements apply:

All resources must be delivered via HTTPS
Advertising material must not affect the functionality or scrolling of the page.
Creative solutions must not break out of the SafeFrame environment
Only calls to approved domains are permitted (connection screening)
Materials must not contain malicious code or automatic downloads.

Advertising material that affects the performance of the page or violates these requirements may be denied publication or paused during the campaign.