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Guide to digital advertising
Schibsted's guide to digital advertising provides a practical overview of how to advertise effectively on Schibsted's digital channels. It explains target group segmentation, format selection, purchasing methods, and how campaigns can be optimized in line with changing media habits. With concrete recommendations for planning, publishing, and follow-up, the guide helps advertisers reach the right target groups and maximize results.
- Year
- 2024
- 2025
- 2026
- Industry
- Banking & Insurance
- Fast-moving consumer goods
- Vehicles
- Consumer report
- Travel
- Retail
- Study
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Summer with Schibsted 2026
An analysis of reach in relation to demographics, socioeconomic factors, interests, and activities over the past 24 months shows that Schibsted’s readers are engaged throughout the summer.
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Retailers 2026
The report examines consumer purchasing behavior in the home and household goods category, as well as the role advertising plays in this category. The focus is on how different players are perceived and how they create relevance in consumers’ daily lives. The study is based on a nationally representative online survey conducted by Norstat.
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Schibsted Mobility Report 2026
The Schibsted Mobility Report 2026 provides an up-to-date picture of Swedes’ relationship with cars, where car ownership remains central to everyday life while the electrification of the vehicle fleet is gradually increasing. The report also shows how brands, price, safety, and access to service influence future car purchases and how consumers navigate a rapidly changing automotive market.
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Schibsted Trust Report
The Schibsted Trust Report explores how trust is evolving in a complex digital landscape shaped by misinformation, AI, and data concerns. It shows that trust is becoming increasingly fragile and selective, and examines how media context, platforms, and personal data influence what people believe and engage with—making trust a key driver of communication, brand perception, and growth.
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Black Week Report 2026
In recent years, Black Week has become one of the most important shopping periods of the year in Sweden. What used to be Black Friday has evolved into a longer promotional period during which consumers are increasingly planning their purchases, comparing prices, and expecting significant discounts. This study aims to provide an up-to-date picture of consumer behavior during Black Week 2025. The focus is on how consumers prepare for the period, the importance of brands, and the significance of ad design when many advertisers are vying for attention. The results provide insights that media agencies and advertisers can use to better tailor their communications, offers, and timing…
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Schibsted's Election Report 2026
The report examines political communication in a fast-paced, fragmented media landscape characterized by increasing demands for transparency. Focusing on Swedish voters ahead of the 2026 election, it analyzes how information is received, which channels build trust, and what drives engagement—as well as how communication can make a real difference. Schedule a meeting with us to learn more about the report’s case studies.