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Retailers 2026
The report examines consumer purchasing behavior in the home and household goods category, as well as the role advertising plays in this category. The focus is on how different players are perceived and how they create relevance in consumers’ daily lives. The study is based on a nationally representative online survey conducted by Norstat.
- Year
- 2024
- 2025
- 2026
- Industry
- Banking & Insurance
- Fast-moving consumer goods
- Vehicles
- Consumer report
- Travel
- Retail
- Study
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Insurance Study 2024
Insurance Survey 2024 is a recurring study (2019, 2022, 2024) that maps Swedish consumers' needs and behaviors regarding home, vehicle, personal, and animal insurance. Based on approximately 1,000 respondents, it analyzes choices, loyalty, awareness, and which information channels influence decisions. The report provides valuable insights for players who want to understand customer priorities and market developments.
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Profit study 2024
The Wine Study 2024 is an industry study on Swedes' wine preferences. It analyzes how bottle design, sustainability information, price, and economic downturns affect purchasing behavior—including when consumers choose not to buy their favorite wine. The report provides a comprehensive picture of what drives consumption and helps producers, importers, and retailers meet the demands of today's market.