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Effect Study
The Schibsted Effect Study is based on data from ten brands and analyzes how strong brand elements can reinforce long-term identity and advertising impact. Based on the Schibsted Attention Study 2024, the report shows how clear and consistent communication increases visibility and mental availability. It provides practical guidelines on how brands can maximize impact and create long-term strategies in a...
- Year
- 2024
- 2025
- 2026
- Industry
- Banking & Insurance
- Fast-moving consumer goods
- Vehicles
- Consumer report
- Travel
- Retail
- Study
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Insurance Study 2024
Insurance Survey 2024 is a recurring study (2019, 2022, 2024) that maps Swedish consumers' needs and behaviors regarding home, vehicle, personal, and animal insurance. Based on approximately 1,000 respondents, it analyzes choices, loyalty, awareness, and which information channels influence decisions. The report provides valuable insights for players who want to understand customer priorities and market developments.
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Profit study 2024
The Wine Study 2024 is an industry study on Swedes' wine preferences. It analyzes how bottle design, sustainability information, price, and economic downturns affect purchasing behavior—including when consumers choose not to buy their favorite wine. The report provides a comprehensive picture of what drives consumption and helps producers, importers, and retailers meet the demands of today's market.