Segment
Advertising
Inspiration
About us
Got questions? We've got answers.
Find everything you need in our FAQ
Do you need advice or a quote?
Fill out the form and we will get back to you
Economy & Housing 2026
What will Swedes’ views on personal finances, saving, loans, and the housing market look like in 2026? Schibsted’s latest report provides up-to-date insights into consumers’ needs, motivations, and future plans—as well as what builds trust and motivates them to respond to advertising. A valuable resource for advertisers who want to better understand their target audience and refine their…
- Year
- 2024
- 2025
- 2026
- Industry
- Banking & Insurance
- Fast-moving consumer goods
- Vehicles
- Consumer report
- Travel
- Retail
- Study
-
Insurance Study 2024
Insurance Survey 2024 is a recurring study (2019, 2022, 2024) that maps Swedish consumers' needs and behaviors regarding home, vehicle, personal, and animal insurance. Based on approximately 1,000 respondents, it analyzes choices, loyalty, awareness, and which information channels influence decisions. The report provides valuable insights for players who want to understand customer priorities and market developments.
-
Profit study 2024
The Wine Study 2024 is an industry study on Swedes' wine preferences. It analyzes how bottle design, sustainability information, price, and economic downturns affect purchasing behavior—including when consumers choose not to buy their favorite wine. The report provides a comprehensive picture of what drives consumption and helps producers, importers, and retailers meet the demands of today's market.