
Food & Grocery 2025 is the fourth industry study on the grocery trade in Sweden. It highlights consumer sentiment, attitudes toward Swedish food, new food concepts, and how chains are regaining trust in a changing economy. The report provides an overview of trends, changing purchasing behaviors, and what influences Swedish consumers' food choices—a valuable resource for players who want to...

Insurance Survey 2024 is a recurring study (2019, 2022, 2024) that maps Swedish consumers' needs and behaviors regarding home, vehicle, personal, and animal insurance. Based on approximately 1,000 respondents, it analyzes choices, loyalty, awareness, and which information channels influence decisions. The report provides valuable insights for players who want to understand customer priorities and market developments.

The Wine Study 2024 is an industry study on Swedes' wine preferences. It analyzes how bottle design, sustainability information, price, and economic downturns affect purchasing behavior—including when consumers choose not to buy their favorite wine. The report provides a comprehensive picture of what drives consumption and helps producers, importers, and retailers meet the demands of today's market.