
Credit & Savings 2025 provides an up-to-date picture of Swedes' attitudes to loans, savings, and investments, based on a nationally representative survey. The report highlights how consumers think about personal loans, mortgages, and various forms of saving in a changing economic climate. It provides insights into priorities, risk assessments, and expectations—and helps banks, fintech companies, and advisors tailor their offerings...

Insurance Survey 2024 is a recurring study (2019, 2022, 2024) that maps Swedish consumers' needs and behaviors regarding home, vehicle, personal, and animal insurance. Based on approximately 1,000 respondents, it analyzes choices, loyalty, awareness, and which information channels influence decisions. The report provides valuable insights for players who want to understand customer priorities and market developments.

The Wine Study 2024 is an industry study on Swedes' wine preferences. It analyzes how bottle design, sustainability information, price, and economic downturns affect purchasing behavior—including when consumers choose not to buy their favorite wine. The report provides a comprehensive picture of what drives consumption and helps producers, importers, and retailers meet the demands of today's market.