
Industry Mobility Report 2025 – Abridged Version highlights Swedish consumers' relationship with cars in a time of changing behaviors and technological developments. The report maps usage, the importance of car ownership, fuel choices, future plans, and how brands and technology influence car purchases and information searches. It provides a clear overview for players in the automotive and mobility sector who want to understand new priorities...

Insurance Survey 2024 is a recurring study (2019, 2022, 2024) that maps Swedish consumers' needs and behaviors regarding home, vehicle, personal, and animal insurance. Based on approximately 1,000 respondents, it analyzes choices, loyalty, awareness, and which information channels influence decisions. The report provides valuable insights for players who want to understand customer priorities and market developments.

The Wine Study 2024 is an industry study on Swedes' wine preferences. It analyzes how bottle design, sustainability information, price, and economic downturns affect purchasing behavior—including when consumers choose not to buy their favorite wine. The report provides a comprehensive picture of what drives consumption and helps producers, importers, and retailers meet the demands of today's market.