
Internationally, Retail Media is being touted as a growth engine. But is this really true if we zoom in on Sweden? With over 20 years of experience in creating advertising experiences, we at Schibsted—in collaboration with Retail Media expert Jacob Lovén—were curious to understand how Swedish retailers view the development of Retail Media and how…

Insurance Survey 2024 is a recurring study (2019, 2022, 2024) that maps Swedish consumers' needs and behaviors regarding home, vehicle, personal, and animal insurance. Based on approximately 1,000 respondents, it analyzes choices, loyalty, awareness, and which information channels influence decisions. The report provides valuable insights for players who want to understand customer priorities and market developments.

The Wine Study 2024 is an industry study on Swedes' wine preferences. It analyzes how bottle design, sustainability information, price, and economic downturns affect purchasing behavior—including when consumers choose not to buy their favorite wine. The report provides a comprehensive picture of what drives consumption and helps producers, importers, and retailers meet the demands of today's market.