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Retail – Fashion & Beauty 2024
Retail – Fashion & Beauty 2024 provides an overview of how changing economic conditions affect consumption in fashion and beauty. The report analyzes how the economic downturn is affecting purchasing behavior, which players are most appreciated, and which trends are driving purchases. It provides insights into competition, priorities, and what is needed to create growth in a challenging market.
- Year
- 2024
- 2025
- 2026
- Industry
- Banking & Insurance
- Fast-moving consumer goods
- Vehicles
- Consumer report
- Travel
- Retail
- Study
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Effect Study – English version
The Schibsted Effect Study explores how strong brand assets build distinctive identities that drive advertising effectiveness. Based on data from 10 brands and insights from the Schibsted Attention Study 2024, it shows how design and messaging increase visibility and mental availability. The report provides actionable guidance for marketers seeking long-term strategies that balance visibility and performance in a changing digital landscape.
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Effect Study
The Schibsted Effect Study is based on data from ten brands and analyzes how strong brand elements can reinforce long-term identity and advertising impact. Based on the Schibsted Attention Study 2024, the report shows how clear and consistent communication increases visibility and mental availability. It provides practical guidelines on how brands can maximize impact and create long-term strategies in a changing digital market.
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Homes and Housing 2025
Hus och Hem 2025 analyzes consumer behavior and market developments in construction, interior design, and home retail in a more recessionary environment. The report highlights how Swedes plan home projects, which players they choose, and how advertisements are perceived. Focusing on three main categories, it provides insights that help brands position themselves correctly and respond to trends in a changing segment.
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Guide to digital advertising
Schibsted's guide to digital advertising provides a practical overview of how to advertise effectively on Schibsted's digital channels. It explains target group segmentation, format selection, purchasing methods, and how campaigns can be optimized in line with changing media habits. With concrete recommendations for planning, publishing, and follow-up, the guide helps advertisers reach the right target groups and maximize results.
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Schibsted Native Report 2025
The Schibsted Native Report 2025 explores how native advertising is evolving in a rapidly changing media landscape. With AI, new formats, and changing user behaviors, new opportunities are emerging for brands to reach and engage their audiences. The report brings together insights from Schibsted Brand Studio in Sweden and Schibsted Partner Studio in Norway and highlights the trends that are shaping the future of native advertising.
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Attention Study
The Schibsted Attention Study analyzes 34 display campaigns for 17 brands to understand the role of attention in effective advertising. The study shows how format and creative elements influence whether the ad is actually noticed—a crucial factor in the effectiveness of the campaign. The report provides insights into how advertisers can measure and optimize digital investments with a focus on creating attention that drives brand recognition and action.