
How Sweden Will Fare in 2025 is the fourth report in a series that maps how Swedish households perceive their finances, what concerns they have, and how current events affect consumption and everyday behavior. The study provides a comprehensive picture of economic well-being, values, and trust in the media. The report is relevant for companies and decision-makers who want to understand the consumption climate and...

Insurance Survey 2024 is a recurring study (2019, 2022, 2024) that maps Swedish consumers' needs and behaviors regarding home, vehicle, personal, and animal insurance. Based on approximately 1,000 respondents, it analyzes choices, loyalty, awareness, and which information channels influence decisions. The report provides valuable insights for players who want to understand customer priorities and market developments.

The Wine Study 2024 is an industry study on Swedes' wine preferences. It analyzes how bottle design, sustainability information, price, and economic downturns affect purchasing behavior—including when consumers choose not to buy their favorite wine. The report provides a comprehensive picture of what drives consumption and helps producers, importers, and retailers meet the demands of today's market.