
The Schibsted Mobility Report 2026 provides an up-to-date picture of Swedes’ relationship with cars, where car ownership remains central to everyday life while the electrification of the vehicle fleet is gradually increasing. The report also shows how brands, price, safety, and access to service influence future car purchases and how consumers navigate a rapidly changing automotive market.

Insurance Survey 2024 is a recurring study (2019, 2022, 2024) that maps Swedish consumers' needs and behaviors regarding home, vehicle, personal, and animal insurance. Based on approximately 1,000 respondents, it analyzes choices, loyalty, awareness, and which information channels influence decisions. The report provides valuable insights for players who want to understand customer priorities and market developments.

The Wine Study 2024 is an industry study on Swedes' wine preferences. It analyzes how bottle design, sustainability information, price, and economic downturns affect purchasing behavior—including when consumers choose not to buy their favorite wine. The report provides a comprehensive picture of what drives consumption and helps producers, importers, and retailers meet the demands of today's market.