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Schibsted Native Report 2025
The Schibsted Native Report 2025 explores how native advertising is evolving in a rapidly changing media landscape. With AI, new formats, and changing user behaviors, new opportunities are emerging for brands to reach and engage their audiences. The report brings together insights from Schibsted Brand Studio in Sweden and Schibsted Partner Studio in Norway and highlights the trends that are shaping the future of native advertising.
- Year
- 2024
- 2025
- 2026
- Industry
- Banking & Insurance
- Fast-moving consumer goods
- Vehicles
- Consumer report
- Travel
- Retail
- Study
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Streaming Barometer 2025
Streamingbarometern 2025 maps Swedes' streaming habits in a media landscape where on-demand continues to grow rapidly. Swedes are streaming more than ever, with an average daily viewing time of around 95 minutes, and more and more are combining paid and ad-supported services. The report provides insights into how audiences consume video, the choices they make, and what this means for advertisers and media players in a fragmented and competitive market.
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Credit & Savings 2025
Credit & Savings 2025 provides an up-to-date picture of Swedes' attitudes to loans, savings, and investments, based on a nationally representative survey. The report highlights how consumers think about personal loans, mortgages, and various forms of saving in a changing economic climate. It provides insights into priorities, risk assessments, and expectations—and helps banks, fintech companies, and advisors tailor their offerings and communications to today's saving and borrowing behaviors.
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How Sweden will fare in 2025
How Sweden Will Fare in 2025 is the fourth report in a series that maps how Swedish households perceive their finances, what concerns they have, and how current events affect consumption and everyday behavior. The study provides a comprehensive picture of economic well-being, values, and trust in the media. The report is relevant for companies and decision-makers who want to understand the consumption climate and social trends in Sweden – and thus better plan their communication, products, and services.
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Retail Media Report
Internationally, Retail Media is being touted as a growth engine. But is this really true if we zoom in on Sweden? With over 20 years of experience in creating advertising experiences, we at Schibsted—in collaboration with Retail Media expert Jacob Lovén—were curious to understand how Swedish retailers view the development of Retail Media and how they see their own role in the ecosystem.
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The way forward: Travel behavior in 2025
The Way Forward: Travel Behaviors 2025 examines Swedes' behaviors and attitudes toward travel in today's world. The study maps booking habits, plans, concerns, and how advertising affects interest in different types of travel, as well as looking ahead to future travel dreams. The report provides in-depth insights into what drives choice and loyalty—and helps players in the travel and tourism industry understand changing preferences and trends.
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Mobility Report 2025 – Short Version
Industry Mobility Report 2025 – Abridged Version highlights Swedish consumers' relationship with cars in a time of changing behaviors and technological developments. The report maps usage, the importance of car ownership, fuel choices, future plans, and how brands and technology influence car purchases and information searches. It provides a clear overview for players in the automotive and mobility sector who want to understand new priorities and market signals.