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Schibsted Native Report 2025
The Schibsted Native Report 2025 explores how native advertising is evolving in a rapidly changing media landscape. With AI, new formats, and changing user behaviors, new opportunities are emerging for brands to reach and engage their audiences. The report brings together insights from Schibsted Brand Studio in Sweden and Schibsted Partner Studio in Norway and highlights the trends that are shaping the future of native advertising.
- Year
- 2024
- 2025
- 2026
- Industry
- Banking & Insurance
- Fast-moving consumer goods
- Vehicles
- Consumer report
- Travel
- Retail
- Study
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Insurance Study 2024
Insurance Survey 2024 is a recurring study (2019, 2022, 2024) that maps Swedish consumers' needs and behaviors regarding home, vehicle, personal, and animal insurance. Based on approximately 1,000 respondents, it analyzes choices, loyalty, awareness, and which information channels influence decisions. The report provides valuable insights for players who want to understand customer priorities and market developments.
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Profit study 2024
The Wine Study 2024 is an industry study on Swedes' wine preferences. It analyzes how bottle design, sustainability information, price, and economic downturns affect purchasing behavior—including when consumers choose not to buy their favorite wine. The report provides a comprehensive picture of what drives consumption and helps producers, importers, and retailers meet the demands of today's market.