What will Swedes’ views on personal finances, saving, loans, and the housing market look like in 2026? Schibsted’s latest report provides up-to-date insights into consumers’ needs, motivations, and future plans—as well as what builds trust and prompts them to respond to advertising. This is a valuable resource for advertisers who want to better understand their target audience, refine their messaging, and reach the right customers at the right time.

The 2026 Streaming Barometer from tv.nu charts how viewing habits are changing in a media landscape where the boundaries between TV, on-demand, and streaming are becoming increasingly blurred. Viewing time continues to rise, and the survey of 2,000 tv.nu users shows that people stream an average of 1 hour and 47 minutes per day. This year’s report offers new insights into which streaming services audiences choose, how attitudes toward advertising are changing, why live viewing remains strong, and the role AI is beginning to play in the viewer journey. For advertisers and media companies, the report provides an up-to-date picture of how audiences discover, choose, and consume video content—and where the competition for their time lies…

An analysis of reach in relation to demographics, socioeconomic factors, interests, and activities over the past 24 months shows that Schibsted’s readers are engaged throughout the summer.

The report examines consumer purchasing behavior in the home and household goods category, as well as the role advertising plays in this category. The focus is on how different players are perceived and how they create relevance in consumers’ daily lives. The study is based on a nationally representative online survey conducted by Norstat.

The Schibsted Mobility Report 2026 provides an up-to-date picture of Swedes’ relationship with cars, where car ownership remains central to everyday life while the electrification of the vehicle fleet is gradually increasing. The report also shows how brands, price, safety, and access to service influence future car purchases and how consumers navigate a rapidly changing automotive market.