Insights and inspiration from Schibsted

Reach a young audience with Rockbjörnen – on both Aftonbladet and TV4 Play

Native Go has quickly attracted many new advertisers to try native advertising, and the campaigns are showing clear results. "Native Go has been very well received in the market," says Joakim Flodin, CEO of Schibsted Marketing Services. With Native Go, Schibsted offers an AI-driven solution that makes it easier for advertisers to use native advertising. By combining...

At a time when audiences are encountering more mobile content than ever before, the Schibsted Video Study examines what actually creates impact. The results show that every second counts – and that brand, message, and format must work together from the outset.

The new EU regulation on political advertising came into force on October 10, 2025...

Schibsted celebrates 20 years with Sales Academy – an educational initiative that has shaped the company's sales culture and, to date, developed over 1,000 employees in Sweden and Norway.

According to IRM's latest report, content advertising continues to grow in Sweden – and Schibsted is one of the players at the forefront of this development.