On September 16, 2026, Rockbjörnen returns to Gröna Lund, hosted by Katia Mosally and Pontus Bjernekull Mörner. For the first time, the gala will be broadcast on both Aftonbladet and TV4 Play—providing even greater reach and new opportunities for brands to gain visibility in one of Sweden’s most engaging music events.
Rockbjörnen is a music award chosen by fans and has a particularly strong impact on younger audiences. It brings together Sweden’s biggest artists, a live audience at the venue, and a digital audience that follows the gala, votes, and engages with the content long before and after the actual gala night.
Record Engagement 2025
Last year's gala broke records. Over 300,000 viewers tuned in during the evening, and content related to Rockbjörnen generated nearly 800,000 page views on Aftonbladet’s platforms. The audience also consisted of a high proportion of young people and women, making the gala a particularly attractive setting for brands looking to reach these target groups.
Now also on TV4 Play
In 2026, Rockbjörnen will expand further as the gala will also be streamed on TV4 Play, one of Sweden’s largest streaming platforms. Combined with Aftonbladet’s strong digital reach, this will create a multi-platform distribution—from the live broadcast to social media and editorial content.
For partners, this means even more touchpoints and greater overall reach in a context where engagement is already high.
In the video below, you can see what the Rockbjörnen partnerships look like in practice.
Are you interested in sponsoring Rockbjörnen 2026?
Contact your Client Manager at Schibsted today, or click the button to request a callback.
