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Schibsted Video Study
Schibsted Video Study 2026 analyzes video advertising in a media landscape with a wide range of content and fragmented attention. The study is based on data from seven brands and over 8,000 participants, and shows how different video formats affect attention, understanding, and brand impact. The report provides concrete insights for marketers and communications managers who want to work more strategically with video.
- Year
- 2024
- 2025
- 2026
- Industry
- Banking & Insurance
- Fast-moving consumer goods
- Vehicles
- Consumer report
- Travel
- Retail
- Study
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Black Week Report 2026
In recent years, Black Week has become one of the most important shopping periods of the year in Sweden. What used to be Black Friday has evolved into a longer promotional period during which consumers are increasingly planning their purchases, comparing prices, and expecting significant discounts. This study aims to provide an up-to-date picture of consumer behavior during Black Week 2025. The focus is on how consumers prepare for the period, the importance of brands, and the significance of ad design when many advertisers are vying for attention. The results provide insights that media agencies and advertisers can use to better tailor their communications, offers, and timing…
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Schibsted's Election Report 2026
The report examines political communication in a fast-paced, fragmented media landscape characterized by increasing demands for transparency. Focusing on Swedish voters ahead of the 2026 election, it analyzes how information is received, which channels build trust, and what drives engagement—as well as how communication can make a real difference. Schedule a meeting with us to learn more about the report’s case studies.
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Schibsted Native Report 2026
The Schibsted Native Report 2026 highlights how more and more advertisers are linking their communications to current news events. The study shows a clear shift towards more news-related native advertising, which often leads to increased engagement, longer reading times and a stronger impact. The report is based on insights and experiences from Schibsted Brand Studio in Sweden and Partnerstudio in Norway.
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Schibsted Video Study – English
The Schibsted Video Study 2026 explores how video advertising performs in a fragmented media landscape. Based on 7 brands and 8,000+ participants, it measures attention, comprehension, and brand impact across formats and contexts. The findings offer clear, practical insights into how marketers can optimize video for stronger engagement and brand results.
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Food & Grocery 2025
Food & Grocery 2025 is the fourth industry study on the grocery trade in Sweden. It highlights consumer sentiment, attitudes toward Swedish food, new food concepts, and how chains are regaining trust in a changing economy. The report provides an overview of trends, changing purchasing behaviors, and what influences Swedish consumers' food choices—a valuable resource for players who want to meet tomorrow's needs.
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Streaming Barometer 2025
Streamingbarometern 2025 maps Swedes' streaming habits in a media landscape where on-demand continues to grow rapidly. Swedes are streaming more than ever, with an average daily viewing time of around 95 minutes, and more and more are combining paid and ad-supported services. The report provides insights into how audiences consume video, the choices they make, and what this means for advertisers and media players in a fragmented and competitive market.