SIKT BY SCHIBSTED
Simple and effective real estate marketing.
One portfolio, seven effective ways to reach homebuyers. SIKT combines unique data with premium editorial content from Norway’s largest news outlets, allowing you to reach relevant buyers at different stages of life.
Why SIKT?
The right home finds the right homebuyer.
Studies show that changes in life stage and location are among the most important factors driving home purchases. Needs change over the course of a person’s life, and different types of housing are suitable for different people.
That is why we have developed SIKT: real estate listings tailored to property type, location, and likely buyer group.
This is how we can reach relevant, potential buyers—both those who are thoroughly researching the market and those who aren't actively looking for a new home.
We meet buyers at every stage of life
A home-buying journey goes through several different phases, and each phase has its own buyers.
SIKT is designed to reach the right people at each stage.
Start Smart
First-time homebuyers and students moving into their first home.
Family Idyll
Families with children looking for a safe and child-friendly home.
The Dream of a Single-Family Home
People who want privacy, a garden, and plenty of space around them.
A Simple Lifestyle
People downsizing who want an easy-to-care-for, low-maintenance home.
Seven advertising products. Different needs.
All products can be customized for your office using your own template, target audiences, and distribution channels.
SIKT Smart
Algorithm-driven advertising in premium formats—with targeting—in Norway's largest news outlets.
Unique visibility and maximum exposure, combining demographics, retargeting, and social media.
SIKT Leisure
WE KNOW THAT many cabin buyers live in big cities, but THAT local recommendations ARE STILL VERY IMPORTANT.
That’s why we first generate interest in the local area, before directing 70% of our advertising toward the nearest major city. This way, we combine local knowledge with the search for the most likely buyers.
VIEW Display
Current residents in the immediate vicinity of the property being sold—3–5 km from the property.
SIKT Leads reaches people living in the neighborhood with relevant housing content based on context, first-party data, and local targeting.
SIKT Leads
Real estate listings that strengthen your position as a local expert.
With SIKT Leads, we can show recently sold homes in the neighborhood to residents in the immediate area—within 3 to 5 km of the home that is for sale.
SIKT Content
An editorial article on housing produced by Partnerstudio.
The customer owns the content and may share it freely. One day with 20% SOV at the front (fixed space) is included, subject to availability.
SIKT New Construction
Precise distribution across Schibsted, Amedia, Polaris, and Meta (70/30 split between news media and Meta).
Reach buyers who are actually considering purchasing a home, through a news feed or full-screen story format.
SIKT Business
Contextual advertising targeting decision-makers on E24, Finansavisen, and DN.
The ad targets an audience with a strong interest in economics and finance. E24 reaches over one million weekly readers.
We'd be happy to help you!
Please contact Team Eiendom if you have any questions about our products or would like advice on which solution is best suited for your project.
HOW TO FILL THE TICKER
Homes in three of the country's largest metropolitan areas
The “Homes of the Week” carousel runs in a fixed location, but only homes for sale in the coverage areas of Aftenposten, Bergens Tidende, and Stavanger Aftenblad appear there.
Here's how the ad reaches buyers right where the home is located:
- Oslo Area: Aftenposten
- Western Norway: Bergens Tidende
- Stavanger Region: Stavanger Aftenblad
SCOPE AND CONTEXT
Norway's largest news outlets in one place
84%
Weekly coverage across Schibsted's media outlets
3.8 million
Weekly Digital Readers of News Media
~1 million
Unique weekly users of housing and real estate content
6x
Named Norway's best content agency, most recently in 2025
DATA AND TARGETING
How We Reach the Right Buyers
We combine several targeting tools into one smart mix.
Demographics
We segment by geography and demographics, based on information about housing type, life stage, and income.
Schibsted Audience
Target audiences based on usage and reading patterns. Each week, we reach just under one million unique users with our real estate content.
Retargeting
Retargeting all real estate listings with SIKT helps you stay visible to buyers who have already shown interest.
Keyword matching
Placement in a relevant context, such as articles about housing prices and interest rate changes, where buyer interest is already high.
Third Party
Ads on Facebook and Instagram using Meta's targeting capabilities, which expand reach beyond news media.
TALK TO A SALES REPRESENTATIVE
The Real Estate Team will help you get started
Our consultants would be happy to show you how SIKT works for your real estate agency and put together the right mix for your properties.
On-site
Find our advisors in Oslo, Bergen, and Stavanger.
OSLO
BERGEN
STAVANGER
Frequently asked questions
Latest news
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