Full-page (M55)

Deadlines

Booking / Cancellation

• Schibsted and Polaris: 11:00 a.m., two business days before publication

Materials – Schibsted

• 11:00 a.m., one business day before the move-in date
• VG Sunday: Thursday at 11:00 a.m.

Equipment – Polaris

• 10:00 a.m., one business day before the move-in date

Production materials

• 11:00 a.m., 3 business days before the move-in date
• Send viawww.nada.no (please include the part number)

---

Exceptions (editorial pages)

“Saturday” Part 2 and “Housing” (Saturday)

• Order: Wednesday at 11:00 a.m.
• Equipment: Thursday at 11:00 a.m.

Travel Pages (Saturday)

• Order: Monday at 11:00 a.m.
• Equipment: Friday at 11:00 a.m.

---

Color Management

Guidelines for newspapers:
https://www.nada.no/support/nedlasting/fargestyringavisnedl.php

---

Ad formats

See an overview of ad formats here

---

Cancellation and rescheduling

Cancellations made after the deadline will result in full billing (100%).

---

Compensation

Complaints must be submitted within a reasonable time, and no later than 10 days after publication.

---

Native ads

Native ads that could be mistaken for editorial content must meet the following requirements:

Labeling

• “AD FROM (ADVERTISER NAME)” in a separate field (left or right side)
• Helvetica Bold, minimum 12 pt, centered text
• Label area: 10 mm × 120 mm
• The background should be clear and consistent with the ad's overall look and feel
• Advertiser logos should not be placed in the brand field
• When mounted: labeling on both sides
• "ADVERTISER" should appear above the title

Design

• Clear sender information and logo
• The logo must be incorporated into the ad
• The title cannot be black or gray
• You may not use bylines, captions, or imitate the newspaper’s fonts or colors

Approval

Advertisements that resemble editorial content from Schibsted’s media group, or that promote health foods or other products with health claims, must, as a general rule, be pre-approved by the editor-in-chief.

General Terms and Conditions

• Advertisements must comply with the Code of Ethics and must not conflict with the newspaper’s fundamental principles, views, and ethical stance, or otherwise undermine readers’ trust.
• Advertisements that are clearly illegal, inaccurate, or misleading (e.g., contests or subscriptions) will be rejected.
• Advertisements must not contain sexually explicit, violent, offensive, or racist content.
• Advertisements for firearms, air guns, replica firearms, toy firearms, and ammunition will be rejected.
• Exceptions may be made for legal hunting weapons sold at approved Norwegian retailers; please contact traffic@schibsted.no for approval.
• We reserve the right to reject advertisements that are not approved by the editor-in-chief.

Ad Design

• In animated ads, the ad must not flash more than three times per second.
• We allow up to five creatives per format per line booked
• Ads must not contain audio that plays automatically. Audio that plays upon clicking is permitted.
• All ads must include a logo.
• CPU usage must not exceed 30% on average and 60% at peak.
• The ad must load within 0.8 seconds; otherwise, it could negatively impact viewability (time to visual start).
• HTML5: We follow INMA’s HTML standard; click here for the specifications. Please note: We do not allow “console.log(” statements in the code, as this can slow down our pages and interfere with debugging processes on the sites. “console.log(” must therefore be removed from the code before the material is submitted.
• The initial load must not exceed the product’s KB limit. Anything loaded before the JavaScript `onload` event is considered part of the initial load. Content loaded after the site has loaded is considered a subload. The ad must listen for the browser event and set up triggers for subloads accordingly.
• HTTPS: All elements contained in the content must be hosted on HTTPS-secure servers, including third-party tags, HTML content, fonts, and images. A server is HTTPS-secure when it has a valid SSL certificate. To test your own website, you can use this link: https://www.ssllabs.com/ssltest/
• Connection screening: You are not permitted to set cookies or use tracking pixels from domains that do not have an approved data processing agreement with Schibsted.

Schibsted Ad Operations (AdOps) tests ads in newer versions of web browsers and does not verify the ads’ backward compatibility with the various browsers. The responsibility for ensuring that ads function across browsers lies with the ad developers. It is of paramount importance that the ads function properly, and the advertiser is solely responsible for the content. Schibsted reserves the right to immediately and without prior notice remove ads that do not function satisfactorily. This may include ads that use an unreasonable amount of the computer’s CPU (Central Processing Unit), do not comply with the Marketing Act, contain errors, or are not approved by the companies’ management.

Third-Party Tags and Measurement

External third-party tracking is permitted if the provider is approved in accordance with Schibsted's GDPR policy.

All third-party technology must:

• comply with applicable privacy laws
• is delivered via HTTPS
• use approved domain names
  
  

Approved third-party suppliers:

• Adelaide Metrics, Inc.
• Adform A/S
• Adnami Aps
• Adnuntius AS
• Artworxs
• Adssets AB
• AudienceProject A/S
• Bannerflow AB
• BidTheatre AB
• Cavai AS
• Delta Projects AB
• DoubleVerify Inc.
• Flashtalking
• Google
• Integral Ad Science (IAS)
• Lumen Research Limited
• Madington
• Microsoft Advertising
• Nielsen International SA
• Readpeak Oy
• Smartclip Europe GmbH
• Seenthis AB
• The UK Trade Desk, Ltd.
• Xandr, Inc.
• Zuuvi ApS
• Schibsted ASA
• Hawk / Tabmoo
• Comcast
• MGID
• Creatives

Cancellation and rescheduling

Rescheduling requires that new dates are available and that we have the items in stock. The move-in date can only be rescheduled once:

• Rescheduling more than 10 days before the campaign date: No additional charge
• Cancellations made less than 10 days before the promotion date: 25% must be paid
• Cancellations made less than 3 days before the promotion date: 100% of the amount must be paid
• Rescheduling more than 30 days in advance is considered a cancellation, and cancellation policies apply.

Advertisements that could be mistaken for Schibsted's editorial content:

All advertisements must be clearly distinguished so that they are not confused with editorial content. Our readers should never be in doubt about what constitutes editorial content and what constitutes advertisements on our services.
Advertisements that, in their appearance (color, font, and design), mimic Schibsted’s editorial style or Schibsted’s own native and content products will not be approved.

To ensure that advertisements are not mistaken for editorial content, the following design requirements apply:

1. Advertisements must have a background color with a color density of at least 10%.
2. The text must have a margin of at least 10 pixels from the frame or outer edge.
3. The font used in the ad cannot be the same as or imitate the font used in editorial content. For VG, ad copy must be written in sans-serif fonts, not serif fonts.
4. Any link text should not be red, and the wording should aim to differ from that used in the media company’s editorial link text. For example, the phrase “Read the article” is not acceptable, as this phrase is often used in editorial articles.

GDPR, data policy, and metrics

Schibsted uses Xandr as its ad management system, and it is Schibsted’s measurements of ad impressions that are valid, not those of other parties’ tracking systems. Schibsted’s data may only be used in connection with advertising on Schibsted’s services. Schibsted data may not be used for targeting or retargeting Schibsted users on other applications or services.

Schibsted's B2B Privacy Policy↗︎